About Us

Corporate Culture

COFFRAL is Family

We are a family run business. We believe in providing high quality and innovative construction equipment that provides service with excellence.

Our company is small. Therefore, we pay attention to treating each customer individually through our expertise and equipment that are comparable to large companies.

We are a family run business. We believe in providing high quality and innovative construction equipment that provides service with excellence.

Our company is small. Therefore, we pay attention to treating each customer individually through our expertise and equipment that are comparable to large companies.

Vision

To be a leading rental provider of safe and high-performance construction systems for contractors.

Our Mission

We are committed to:
• Excellence in products without compromising the safety of workers and communities
• Be the best and the most reliable
• Providing solutions to our partners
• Delivering phenomenal customer service
• Training our customers via our pool of instructors and teachers

Our Values


• Learning and giving chances – Everybody can be trained
• Progress – We dare to make new mistakes
• Happiness – We work happily in a sincere working space
• Sisterhood and brotherhood – Everybody helps each other in and out the firm
• The COFFRAL family – We watch out for each other and celebrate together our success
• Hard work & dedication are incentivized

❝When looking at the growth over the past several years. I am extremely proud of what we have achieved and we are very excited about the bright future that lies ahead of us. We have successfully brought together businesses from all over Southeast Asia. Along the way, we have earned the trust of our customers. From over a decade of experience with commitment to quality, the team ,and our honesty.

What sets us apart from others? We make small customers instantly become big in the market! The difference between large and small lies in the readiness of the equipment. At Coffral, we have bridged this gap! All you need to do is bring your knowledge and skills to the table!❞
Jim Goudsmit
CEO of COFFRAL Asia Pacific

Company Profile

With ISO 9001:2015 and ISO 45001:2018 Certifications, COFFRAL Asia is dedicated to renting access, shoring, and formwork construction equipment.

  • The COFFRAL Asia team received these recognitions for their dedication and efforts
  • We strive to provide effective solutions to our clients

Code of Conduct

ISO Certifications

Our philosophy Beyond the organization

Corporate Social Responsability

Youth Education & Training

COFFRAL offers scholarships, sponsorships, traineeships, and apprenticeships.

We are also a member of the Youth Inclusion Network (YIN) – a network of companies committed to youth inclusion that helps bridging the gap between the Youth and the corporate world.

Good Heath & Well-Being

Part of our commitment towards our employees is to give our staff the opportunity to take a more active role in their health and well-being.

Safety First

COFFRAL involves a comprehensive approach to health, safety, environmental, and quality management in line with our vision. This is demonstrated by ensuring no one is harmed at work.

be part of our success. join Us today.

COFFRAL ASIA company history

Milestones of the company

Coffral-Asia_1970s
How it all began

Introduction of Staflex / H-frame shoring system in Asia by COFFRAL's founding father, Jules Goudsmit.

1970s
Coffral-Asia_1980
COFFRAL ASIA was founded in Thailand

In its beginning days, the company was known as COFFRAL-Thai for its formworks and shoring systems.

Did you know? The name ‘COFFRAL’ is inspired by the French word “Coffrage”, meaning “Formworks.”

1980
Access
COFFRAL ASIA establised itself in the Philippines with the introduction of a new product: INDUSTRIAL RINGLOCK

The company, which is tracing its roots to decades of European tradition and expertise, was established in the Philippines in January 2010.

A stock of 20,000m³ of Industrial Ringlock Scaffold System was then imported into the country. They are the first to introduce this system in the Filipino market. This initiative was followed by the training of hundreds of Filipinos to become professional and skilled scaffolders.

This is the 1st step of COFFRAL's "access vision".

2010
Coffral-Asia_2012
TRENCH BOXES were introduced in the Philippines

COFFRAL is the pioneer in importing the Trench Box Shoring System – Kring Boxes – in the Philippines.

2012
Coffral-Asia_atlas-heavy-duty
COFFRAL Philippines introduced ATLAS HEAVY DUTY SHORING, became ISO Certified: ISO 9001, and established its new Headquarter

In February 2013, COFFRAL moved its office to its actual location at Summit One Tower, Shaw Boulevard, Mandaluyong City.

The following month, COFFRAL introduced a new product: the Atlas Heavy Duty System, which provides a modern, safe, and efficient solution to Structural and Civil Engineering problems. Ideal for infrastructure and bunker slabs (slabs thickness ≥ 2m).

Since September 2013, COFFRAL has been awarded the certifications ISO 9001 — the international standard for a quality management system (QMS).

2013
Coffral-Asia_2014
COFFRAL ASIA receives continuous STE trainings since 2014

Product knowledge is key to success. That’s why at COFFRAL ASIA our staff is being trained regularly by STE Scaffolding Training Europe, receiving scaffolder courses and Safety and Inspection courses. International Top Trainings.

2014
Coffral-Asia_2016
COFFRAL ASIA expansion and standardization

COFFRAL Thailand moved its office to its actual location at 72 SOI RATCHADA NIWET YAEK 3, SAMSEN NOK, HUAI KHWANG, BANGKOK 10310, THAILAND.

A new stock of 10,000m³ of Industrial Ringlock Scaffold System was imported to Thailand. Followed by the training of hundreds of Thai people to become professional and skilled scaffolders.

Meanwhile, the European-made Gondola was introduced in the Philippines, the longest and safest Gondola available in the Filipino market.

These two product launches are the 2nd step in COFFRAL's "access vision".

2016
RP-Philippines-Entrance-Gate
Opening of our Rental Park in Concepcion, Tarlac

COFFRAL Philippines relocated its warehouse to Concepcion, Tarlac, to expand operations and enhance customer service efficiency. 

2018
1-Aerial-Platforms
Introduction of a new product line in the Philippines: AERIAL PLATFORMS

The 3rd step of our vision is to position COFFRAL as the one-stop access solution provider for working at height with the Aerial Work Platforms (AWP).

COFFRAL, the Access Specialists in the Philippines.

  1. Industrial Ringlock Scaffold
  2. Gondola
  3. Aerial Platform
2020
Coffral-Asia_2021
Introduction of the Telescopic Handler, the tallest Boom Lift, and starting with MEWP Transportation in the Philippines

The JLG Telehandler 4013PS can reach up to 13m height with a load capacity of 4 Tons! It can act as a mini crane.

The JLG Ultra Boom can reach up to 43.50 meters in height. This is the tallest boom loft available in the Philippines.

In terms of logistics, COFFRAL Philippines invested in a new truck and a new lowbed trailer. The perfect integral solution for Aerial Platforms.

2021
Coffral-Asia_2022
AERIAL PLATFORMS are introduced in Thailand

Along with the new product line of Manlifts in Thailand, COFFRAL introduced the Tallest Boom Lift in the country – JLG 1350SJP.

2022
Coffral-Asia_2023-UPCOMING
U P C O M I N G | COFFRAL ASIA introduce the Doctor JLG

COFFRAL takes the responsibility to be the first company offering JLG Aerial Platforms maintenance in the Philippines. This gives opportunities for all customers who invested heavily in these Aerial Lifts to maintain their assets, thanks to our COFFRAL Doctor JLG 24h/7 days service.

2023

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